True strategy is about

placing bets & making hard choices.

Increase your odds of success.
An innovative approach to healthcare strategic management consulting.
hire us

Face it. You need fresh ideas. We've got 'em.

Confront change confidently.

With an aging population of baby boomers, an increase in chronic diseases, growing access to health care services, an increasingly complex regulatory environment and new technologies and innovations, health care organizations need partners to help navigate the changes they face.

two doctors strategizing in a hospital hallwaytwo doctors strategizing in a hospital hallway

Shape the future of medicine.

Our innovative approach can enhance the individual experience of care; improve the health of populations; plus reduce and control the per capita costs. Together, we can change what’s possible in healthcare.

our dna

The foundation for every action.

ying and yang
Fueled by (e)quality
burning heart
Passion over profit
man on the moon
Driven by purpose
handshaking
Impacted by human connection

ways we can help

We provide advice and support to help you achieve your business goals, including:

Business performance improvement
Strategy activation and implementation
Developing successful and actionable growth strategies
Evaluating industry and value chain economics
Providing strategic market insight for existing or new markets

our tactics and insights

We provide rigorous analytics, bespoke problem solving, and collaborative implementation support to help you:

interconnected circles
Understand and shape markets
hands holding a sun and sprouting plant
Build brands
funnel with dots going through it
Drive demand
light bulb rocket launching
Launch products and services
pyramid with arrow pointing up
Increase loyalty
money graph
Lower costs

why work with us

We’re a different kind of firm.

We offer the scope of services and experience of a large organization but the inherent flexibility of a small firm.

We develop innovative approaches to traditional challenges.

We offer sound, practical and critically effective strategies.

We’re not pretentious – we’re pragmatic.

We stretch budgets and eliminate wasteful spending.

We have a diverse consultant roster of recognized industry leaders, speakers and academics.

our leadership

Scott Petinga

Certified Strategic Healthcare Advisor
cornell university
american society of clinical oncology (asco)institute for healthcare improvementbiotechnology innovation organization

The entrepreneurial force behind ten start-ups and three non-profits, Petinga has the skills to get things done, leveraging his own talents with those from his extensive network of recognized industry leaders, speakers and academics to accomplish any mission, quickly and on budget.

Now, as a certified Strategic Healthcare Advisor from Cornell University, Petinga is applying his predictive analysis skills, business acumen and journey as a cancer survivor to help other business leaders, including those in healthcare, rethink their enterprises, cut through the noise, align their products, services and strategies, and achieve goals that have real strategic impact in what’s become a radically shifting market place.

scott petinga

in our clients' words

We deliver value to our clients.

scott hamilton

Scott will most likely change for the better the way you look at everything.”

Scott Hamilton
Olympic Champion, Cancer Survivor, TV Broadcaster, Humanitarian
jeff bell

Scott is energetic, smart and experienced. A pleasure to work with to grow businesses and solve problems.”

Jeff Bell
CEO of LegalShield
dave koch

Scott possesses a rare blend of technical savvy, marketing creativity, and outstanding organizational skill.”

Dave Koch
Manager, Master Data Management at Sherwin Williams
paul mandeville

Scott has an uncanny ability to ask the right questions, find insights that matter to your business strategy, and create programs that impact the bottom line.”

Paul Mandeville
Chief Product Officer at QuickPivot